Aleš Pavliš

Automated error reportingWe see the error before the customer does. The app keeps its error rate under 0.01 % and operations run on data instead of complaints.

Feedback from live useI set up a regular round of comments from the people who use the app every day and fold them into every release. The tool grows around what slows the team down, not the original brief.

Send me my result and A/B testingAnyone who runs the calculator but does not apply can get the result by email, so an anonymous visit becomes a contact. A/B tests then show which version of the page actually brings enquiries, so the site is tuned on data, not on impressions.

New calculator lead flowLeads were meant to arrive by email. I pushed for saving them in the admin with statuses and an assigned salesperson, and for unlocking the result only after a contact is filled in. The calculator became a lead collector.

Resume an unfinished calculationWhoever leaves the calculator halfway can come back where they stopped. Fewer people give up and more get to the point of sending an enquiry.

Claims and a dashboard for the B2B sectionI proposed self-service claims and an overview dashboard for wholesale partners. Partners find their numbers and claim status themselves, and sales is rid of routine questions.

Product carousel in the blogI proposed placing a strip of the products an article talks about right inside it. The blog stopped being a dead end and became a showcase for collections and products.

Product selection guideA helper that walks the customer through a few questions to the right combination of unit, hood and filter. Instead of studying the catalogue they get an answer, and distributors explain less.

Presentation builderAn app where the company assembles its own brand presentations for trade fairs and internal materials. Sales does not wait for a designer and every deck is built from current data.

B2B portalI proposed a portal where a distributor orders and checks stock on their own. Orders and stock levels stop arriving by email and sales only handles the exceptions.

Bookolo and Multi Chain integrationBooking and stay offers run right on the resort’s site through connected AI tools, with no redirect elsewhere. Guests finish a booking without leaving the page and the resort manages its offer from one system.

Flights to events and destinationsI proposed a section built around why people fly: a Grand Prix, a trade fair, a concert. It creates content that pulls in SEO and AI search, so there is less need to pay for PPC.

Environment and values instead of a job adThe careers site shows the working environment, values, environmental policy and certificates as evidence, not slogans. Candidates decide before they send a CV, and the ones who apply are the ones the company actually fits.

A new year without a developerQuestions imported from a spreadsheet and the year configured in the admin. The client launches a new competition year alone, without waiting for development.