Aleš Pavliš

Automated error reportingThe app reports errors on its own, before a customer has time to complain. That is how it keeps the error rate under 0.01 %.

Feedback from live useI regularly collect comments from the people who use the app every day and we work them into every release. The app develops around what the team really needs.

Send me my result and A/B testingAnyone who goes through the calculator and does not apply can have the result sent by email, so the bank gets a contact. A/B tests show which version of the page brings more enquiries.

New calculator lead flowEnquiries were meant to arrive only by email. I pushed for saving them in the admin with a status and an assigned salesperson, and for showing the result only after contact details are filled in. The calculator now collects enquiries.

Resume an unfinished calculationWhoever leaves the calculator halfway can later continue where they stopped. Fewer people give up and more of them send an enquiry.

Claims and a dashboard for the B2B sectionI proposed self-service claims and a dashboard for wholesale partners. Partners find their numbers and claim status themselves and sales does not have to answer routine questions.

Product carousel in the blogI proposed placing the products an article talks about right inside it. The blog is no longer a dead end but a shop window for collections and products.

Product selection guideA few questions lead the customer to the right combination of unit, hood and filter without going through the whole catalogue. Distributors then explain less.

Presentation builderAn app where the company assembles its own brand presentations for trade fairs and internal materials. No waiting for a designer, and the data in every deck is current.

B2B portalI proposed a portal where distributors order on their own and see what is in stock. Orders and stock questions no longer come by email and sales only handles the exceptions.

Bookolo and Multi Chain integrationBooking of stays runs right on the resort’s site through the connected AI tools Bookolo and Multi Chain. Guests finish a booking without being sent elsewhere and the resort manages its offer in one system.

Flights to events and destinationsI proposed a section based on where and why people fly: a Grand Prix, a trade fair, a concert. Content like this is easy to find in search engines and in AI, so less money has to go into PPC.

Environment and values instead of a job adThe careers site shows the working environment, values, environmental policy and certificates of the company. Candidates get a picture before they send a CV, and the people who apply are the ones the company suits.

A new year without a developerQuestions are imported from a spreadsheet and the year is set up in the admin. The client launches a new year of the competition on their own, without a developer.